Lab-Grown Diamond Jewellery Brand Keemti Jewels Announces Aggressive Retail Expansion, Targets 88 Stores by Year-End

Keemti Jewels, a fast-growing lab-grown diamond jewellery brand, has announced ambitious plans for rapid retail expansion across India. The brand, founded by Armaan Kothari and supported by the Kothari Group, entrepreneur Nikhil Kamath, and Kavin Shah, has already established 11 retail stores within just four months of its launch. Looking ahead, Keemti Jewels aims to significantly expand its footprint to 88 stores by December 2026. This aggressive growth strategy is a direct response to the increasing consumer demand for contemporary, value-driven fine jewellery, particularly in Tier 2 cities. The brand leverages its manufacturing expertise and a direct-to-consumer business model to eliminate intermediary mark-ups, offering certified lab-grown diamond jewellery at competitive prices without compromising on quality or design. This trend of lab-grown diamonds gaining popularity reflects a broader shift in the jewellery market, where affordability and the ability to purchase larger stones for the same budget are attracting a significant consumer base, especially among younger demographics. The focus on expanding into smaller cities highlights a strategic move to tap into previously underserved markets with rising disposable incomes and aspirational consumption. This expansion not only signifies Keemti Jewels' robust growth but also underscores the evolving landscape of India's jewellery retail sector, which is increasingly embracing innovative products and accessible luxury options to cater to a diverse and expanding customer base.